Joe Burrow is auctioning his custom 2022 Ford Bronco, designed in LSU colors, to support his foundation.
The vehicle will be auctioned during the Barrett-Jackson event in Ohio on June 26, with 100 percent of the proceeds benefiting the Joe Burrow Foundation.
## What is the Joe Burrow Foundation?
The Joe Burrow Foundation was launched in 2022 to fight food insecurity and provide mental health support for children and young people.
The foundation focuses its work on Ohio and Louisiana, two places that shaped Burrow's life.
## Why is Joe Burrow auctioning his Ford Bronco?
The custom build features LSU's signature purple and gold colors, unique Burrow-inspired details, and several special modifications that make it a one-of-a-kind item for fans.
But for Burrow, the true value is not in the vehicle itself, as he has used his platform to bring attention to issues affecting thousands of families.
## What will the auction achieve?
The auction will represent the transformation of a personal symbol into an opportunity to help others.
Joe Burrow is once again showing that there is another way to leave a legacy: by using something that means a great deal to him in an effort to change someone else's life.
The Ford Bronco is a tribute to Burrow's college career at LSU, where he led the team to one of the most historic seasons in college football history.
As the face of the Cincinnati Bengals, Burrow continues to make headlines for his work on and off the field.
The Joe Burrow Foundation has been working tirelessly to support young people facing mental health challenges and families struggling with access to basic food resources.
With the auction of the custom Ford Bronco, Burrow hopes to raise awareness and funds for his foundation's mission.
The Barrett-Jackson event in Ohio will provide a platform for Burrow's foundation to reach a wider audience and make a meaningful impact.
As of June 22, 2026, the auction is set to take place on June 26, with all proceeds going directly to the Joe Burrow Foundation.
The custom Ford Bronco is a unique item that will not only benefit the foundation but also serve as a reminder of Burrow's commitment to giving back to his community.